After a year of planning, I’m excited to announce that Leon & Son is the newest home for wine auctions. We’re calling it New York Wine Auctions, and it’s different from what’s already out there in a lot of ways.

We built this platform to be explored the way you’d shop with any great retailer, at any budget. If you want to buy a single bottle, you can. This isn’t only about lots or whole cellars—finding a gem is possible for every curious customer.

That said, retail is (and will remain!) our core business at Leon & Son. That means we can be highly selective about what makes it onto the auction platform, and in the process keep costs down. In a landscape of soaring fees, every step of buying and selling with us will be meaningfully less expensive than traditional auctions. To launch, there are no seller fees, and buyer fees are an industry low.

It’s called New York Wine Auctions because I’m proud that this is an extension of our Brooklyn store. Traditional New York-based auction houses have expanded to Hong Kong, Paris, Tokyo and beyond—but we’re here, working from Fulton Street. Win a bid and live nearby? Picking up is as simple as selecting in-store pickup at checkout.

We’re bringing wine auctions to a place where more people can participate. Everyone is invited to explore the world’s best wines.

— Chris Leon

Our first auction goes live at the end of this month! Sign up for all the updates, and if you’d like to share your wines at auction, let us know.